Book Marketing Archive

Pew Survey: Are readers of ebooks lazy thinkers?

The Pew Internet & American Life Project has released a new survey that looks at readers of ebooks. The report shows that 21% of American adults say they have read an ebook in the last year, which is up from 17% just last December 2011 (after the holiday season). The survey holds several interesting

How Authors Sell; How Readers Buy

Have you read Joanne Kaufman’s “How Authors Move Their Own Merchandise” in the Wall Street Journal?  She documents how authors are offering free books, iPods, and even sex toys to boost sales in an increasingly crowded marketplace. As an author who has thus far worked with small publishers with even smaller marketing budgets, I
In search of belief changing ideas